Four digital trends reshaping the media industry

1. Demographics As the global middle class grows (from 1.8 billion people in 2009 to an estimated 4.9 billion in 2030)¹, demand for new media services focusing on convenience, education, premium content and video-on-demand will grow, particularly in emerging economies. Meanwhile, the emergence of millennials (the generation born between 1981 and 1997) is creating demand for technology services that offer […]


1) The content tailored to the users life style Ket Han, Facebook’s creative strategist during Social Media Week (Sep 2017) in London said that the average internet user scrolls down 90 meters of digital content daily; in her view,  we should place our social messages in order to attract audiences in accordance with their needs in the following way: […]